Connect with Australian LGBTIQ+, Engaged, Conscious and Lifestyle Audiences

We'll get the message out there!

Trusted by readers across Australia for more than 18 years, FUSE Magazine — both in print and online — is a leading source of bold, informative and engaging content. Our feature stories, news, entertainment, travel, holistic and lifestyle articles and reviews — all written by real humans — deliver strong performance and consistently high readership. We connect communities with organisations, brands and event organisers, delivering a highly engaged audience that keeps coming back for more.

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FUSE MAGAZINE READERS

FUSE reaches a highly engaged, queer‑centred audience across Australia. Our readers are predominantly LGBTIQ+ people and allies who are socially aware, community‑minded and interested in everything from news and politics to entertainment, travel, holistic wellbeing and lifestyle content.

Our readers skew adult and urban, with a strong 25–45 bracket. Research shows our reader demographic is brand‑loyal and actively prefers companies that speak directly to them and support LGBTIQ+ causes, which makes FUSE an effective channel for advertisers who want a values‑aligned, responsive market rather than a broad, untargeted audience.

HARDCOPY READERS

18 — 24 Years = 14%

25 — 34 Years = 18%

35 — 44 Years = 26%

45 — 54 Years = 24%

Over 55 Years = 18%
DIGITAL READERS

18 — 24 Years = 22%

25 — 34 Years = 30%

35 — 44 Years = 25%

45 — 54 Years =15%

Over 55 Years = 8%

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WEBSITE

The FUSE website is popular and filled with engaging content. We get approximately 65.2K *unique visits per month.

* Mean number of people that visited our site per month Jan-Dec 2025

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SOCIALS

Connect through our socials. Our social media activity on Facebook, Instagram, Bluesky and X is creative, loved by our followers, and continuously growing.

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EDM

Connect directly with FUSE readers who actively engage with our content. Each EDM delivers news, features and event highlights providing high-visibility opportunities that stand out and cut through the noise.

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READ

FUSE in print is distributed free across Canberra and Sydney’s CBD, Darlinghurst & Newtown, while our digital edition reaches readers worldwide via Issuu — extending your brand’s visibility locally and globally.

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LGBTIQ+ Customer Research

Travel: 98% of queer people indicated that a destination’s LGBTIQ friendly reputation influenced their decision to visit there. Gallup.
Disposable Income: There is 23% higher median income in same-sex households compared to straight households. Prudential Research.
More Shopping: Same-sex households spend over $2K more per year on discretionary items than in straight households. ComScore.
Brand Loyal: LGBTIQ+ consumers prefer to purchase from companies and brands that advertise directly to them and support LGBTIQ community causes. Gallup.
Media: 74% of queer people said they read LGBTIQ+ publications in print or online on a regular basis. LGBT Network Research.
Music: Across all music channels, LGBT music fans show higher levels of engagement than their non-LGBT counterparts. Nielsen
Electronics: Gay men are twice as likely to keep up-to-date with new gadgets and appliances. ComScore.
Luxuries: Gay men and lesbians tend to be more focused on luxuries, leisure, entertainment and travel than their heterosexual counterparts. Pew Research Center.

Marketers are discovering that LGBTIQ+ consumers are resilient and focused — one of the really bright spots in the economy. In research we conducted, we saw that same-sex couples and gay men, in particular, are less likely than others to cut back on their discretionary spending. Same-sex households often are healthy indicators of smart shopping and spending.

Bob Witeck - Forbes

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