The FUSE website is popular and filled with engaging content. We get approximately 65.2K *unique visits per month.
* Mean number of people that visited our site per month Jan-Dec 2025*
SOCIALS
8K+
LIKE LOVE FOLLOW
Connect through our socials. Our social media activity on Facebook, Instagram, Bluesky and X is creative, loved by our followers, and continuously growing.
EDM
5.7K+
CLICK CLICK CLICK
Connect directly with FUSE readers who actively engage with our content. Each EDM delivers news, features and event highlights providing high-visibility opportunities that stand out and cut through the noise.
PRINT
6K
TOUCHY FEELY
FUSE in print is distributed free across Canberra and Sydney's Darlinghurst, Surry Hills & Newtown, while our digital edition reaches readers worldwide via Issuu — extending your brand’s visibility locally and globally.
FUSE MAGAZINE READERS
FUSE reaches a highly engaged, queer‑centred audience across Australia. Our readers are predominantly LGBTIQ+ people and allies who are socially aware, community‑minded and interested in everything from news and politics to entertainment, travel, holistic wellbeing and lifestyle content.
Our readers skew adult and urban, with a strong 25–45 bracket. Research shows our reader demographic is brand‑loyal and actively prefers companies that speak directly to them and support LGBTIQ+ causes, which makes FUSE an effective channel for advertisers who want a values‑aligned, responsive market rather than a broad, untargeted audience.
TRUSTED BY READERS FOR MORE THAN 18 YEARS
FUSE is a leading online destination for bold, informative and engaging content. Reaching over 65,200+ visitors each month, we connect brands, community organisations and event organisers with a highly engaged audience that keeps coming back for more. Our feature stories, news, entertainment, travel, holistic and lifestyle articles and reviews — all written by real humans — deliver strong performance and consistently high readership.
THE STATISTICS
WEBSITE ADVERTISING PERFORMANCE The FUSE website primarily attracts readers from Australia, particularly in Canberra ACT and New South Wales (especially in urban areas), with a growing readership in Victoria. Over the years, it has gained popularity and is filled with engaging content. We receive approximately 65,200 unique visits each month. FUSE's online banner campaigns are highly effective, boasting an average click-through rate of 2–5%, which is significantly higher than the typical industry benchmark of around 0.5%.
EDM PERFORMANCE Although our EMAIL subscriber list is modest in size, it is highly engaged and consistently delivers strong results. Our EDMs are sent to a dedicated audience of 5,700+ readers, made up largely of organic self-signups, which contributes to high interaction and trust. Open rates typically sit around 45% and can reach 65%+ depending on timing and content, while average click-through rates are 4–5%, rising to up to 9% on high-performing sends.
OUR RATES
We offer special discounts for community groups and not-for-profit organisations
TYPE
RATE
Main Top Banner (High Exposure / Front & selected pages)
Article Banner (High Exposure / Top of All Articles)
Get more exposure with a FUSE online campaign package that includes extras like editorial, interviews, reviews, EDM send-outs and social media support.
Online rates are per-month or as arranged on booking.
Discounts are available for community groups and not-for-profit organisations.
Shared Article Banner rotates at the top or bottom of all articles with a max of 6 other clients or less.
FUSE MAGAZINE IN PRINT
OUR NEXT PRINTED ISSUE WILL BE APRIL 2026 FUSE Magazine is a high-quality, beautifully designed lifestyle publication with a strong focus on thoughtful, well-crafted editorial. For over 18 years, FUSE has been one of Australia’s most trusted and loved LGBTIQ+ publications.
Published quarterly in print, FUSE features a rich mix of feature stories, news, entertainment, travel, holistic and lifestyle articles and reviews — all written by real people, with authenticity, care, and community at the centre.
