Advertising with FUSE Magazine
Now in our 13th lucky year, FUSE Magazine is Canberra's trusted and loved LGBTIQ+ Magazine. Our publications include our popular website, quarterly magazine, the LGBTIQ DIRECTORY and a strong social media presence.
FUSE IS A POPULAR HIGH-QUALITY LGBTIQ+ LIFESTYLE MAGAZINE
Printed quarterly, each issue offers our readers a broad range of interesting and informative articles, features and photo spreads. Our content covers everything from entertainment to politics, news, fashion and grooming, fitness and health, arts and travel, technology, motoring, reviews, pictorials and the social scene.
Fuse Magazine is distributed free to major shopping centres, theatres, nightclubs, bars, cafes, book and record stores, arts venues, education centres, libraries and selected businesses throughout Canberra and Sydney metropolitan areas.
ADVERTISING ON OUR HIGHLY POPULAR WEBSITE
The FUSE website not only allows national and international readers access to FUSE Magazine online, but is also a popular LGBTIQ+ news portal, entertainment guide and forum for the LGBTIQ+ community.
FUSE MAGAZINE DEMOGRAPHICS
Most of our readers tend to be mostly public servants or have management positions, and also include doctors, lawyers, politicians and business owners. FUSE readers go out more, buy more, have more disposable income and are extremely loyal consumers.
FUSE READERS AVERAGE AGE GROUPS OVER NINE YEARS OF PUBLICISING
HARDCOPY READERS
- 18 — 24 15%
- 25 — 34 17%
- 35 — 44 20%
- 45 — 54 25%
- Over 55 — 23%
DIGITAL READERS
- 18 — 24 33%
- 25 — 34 35%
- 35 — 44 20%
- 45 — 54 7%
- Over 55 — 4%
Do you want new customers who:
• Have higher than average disposable incomes.
• Prefer to buy from companies that advertise directly to their market.
• Are loyal and tend to be trendsetters.
• Go out more and buy more than most other demographics
STATISTICS ABOUT THE LGBTIQ+ CONSUMER
LGBTIQ+ people on the whole, are highly educated, prefer to buy from companies that advertise directly to the GLBTQ market, are loyal consumers, have high disposable incomes and tend to be trendsetters.
LGBTIQ+ consumers prefer to purchase from companies/brands that advertise in gay media, deliver product messages in gay-specific advertising, support gay and lesbian community causes, and are good to their own gay and lesbian employees.
Gay men and lesbians tend to be more focused on luxuries, leisure, entertainment and travel than their heterosexual counterparts.
Gay men spend up to a massive 600% more on luxury items than the average Australian male.
The median combined household income of gay and lesbian couples is around 60% higher than the average.
26% own or manage a business and a further 37% work as professionals or in management positions.
The LGBTIQ+ population is more likely to book travel online (and spend up big) than their non-GLBTI counterparts.
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98% indicated that a destination’s gay-friendly reputation influenced their decision to visit there.
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65% identify themselves as having to have the “latest”.
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68% upgrade to a product’s latest model.
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77% believe in “indulging in themselves”.
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57% prefer to buy “top of the line”.
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59% buy themselves “whatever they want”.
Marketers are discovering that gay and lesbian consumers are resilient and focused — one of the really bright spots in the economy. “In research we conducted last year, we saw that gay men in particular are less likely than others to cut back on their discretionary spending. Gay households often are healthy indicators of smart shopping and spending.” Bob Witeck CEO WiteckCombs Communications — A leading gay and lesbian marketing company.
RETURNED CUSTOMER LOYALTY
By advertising with FUSE Magazine, you’re showing the gay and lesbian community you support them. In return our readers will become very loyal to your company’s brands, products or services, giving you an important edge over your competitors.
